ASB IMPACT — FINAL BRAND IDENTITY
Approved direction: The Living Tree — Variation 3

QUICK CHOICE
• Website / digital product: SVG
• PowerPoint / Word / social: PNG
• Professional print: CMYK PDF
• Signage / embroidery / merchandise: EPS, SVG or CMYK PDF
• Editing/archive: AI master files

LOGO CONFIGURATIONS
01 Primary Logo
02 Secondary Logo
03 Brandmark
04–06 Inverted Colour versions
07–09 Black & White versions

IMPORTANT
• The nine AI files are the original supplied masters and are preserved unchanged.
• Do not retype, distort or redraw the ASB Impact wordmark.
• The inverted versions are approved compositions; do not treat them as a generic white-logo substitute.
• For colour-critical physical production, request a printer proof.
• For the 20 October conference and merchandise, begin with “09 Conference Ready”.

APPROVED DIGITAL COLOURS — VARIATION 3
#9B907C — Grounded Taupe
#3F6E5E — Botanical Green
#8BAF8E — Soft Ring Green
